As extreme cold temperatures set in, Winnipeg’s Main Street Project is teaming up with Canada Life to support the city’s most vulnerable. The local insurance and financial services company has committed to match all financial donations dollar-for-dollar throughout the month of December, up to a total of $10,000.

“We’re grateful to be in a position to give a little bit more and support Main Street Project and the incredibly important work they do for our community,” says Doug Tkach, Senior Vice President, Canada Life. “Canada Life is thrilled to help double support for Main Street Project as we give back this holiday season.”

Anastasia Ziprick of the Main Street Project says they’re always looking for creative ways to encourage more donations.

“This is the time of year when people start to think about end of year giving,” says Ziprick. “That’s why we’re so thankful to Canada Life for their generous matching offer. Winnipeggers are already so generous, but I’m confident with this offer, they’ll step up to the plate in a big way.”

In addition to the matching campaign, Main Street Project is also aiming to gather enough donated supplies for 500 gift packages that will be delivered to its many programs including shelter, withdrawal management programs, protective care, housing services and their mobile community outreach.

“As a charity, we rely heavily on donations to help those who need it most,” says Ziprick. “Our hope is to gather as many donated items as we can to put together some really great gifts and help those who need it most. On top of mitts and warm socks, we’re currently looking for essential items like toothbrushes, toothpaste, soap and shampoo – but we also hope to include some treats like chocolates or a deck of cards.”

To respond to the challenges brought on by the pandemic, Main Street Project expanded their shelter and meal services to meet the immediate needs of Winnipeg’s most marginalized. Monetary gifts or donations will help many Winnipeggers stay warm and sheltered this cold season.

About Main Street Project

For five decades, Main Street Project has helped countless people that find themselves in unimaginable circumstances with support and care. The organization has been providing a range of services including emergency shelter and nutrition services, drug and alcohol withdrawal management services, health advocacy and support, housing support services, food bank services and a mobile community outreach program.

Main Street Project’s mission is to provide safe and welcoming places of respite and healing with services that aim to reduce harm for people experiencing homelessness, substance use and/or mental health challenges, while working collaboratively to achieve measurable success in the journey to end homelessness.


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